Financial
Considerations
The cost of airing a radio advert can vary from different
radio stations; this is because there is no set price for airing an advert. The
cost usually increases with the amount of times the advert is played on the
radio and at what time in the day it is played. The most desirable time for
your advert to be played is either in the morning and late afternoon, this is
purely because those times are when the most people listen to the radio during
morning and evening rush hour. These time slots are usually more expensive
because they’re more popular and will get more listeners.
Most radio adverts are usually around 30 seconds long,
shorter adverts are usually half the price of 30 second ads. When you are
choosing what radio station you would like your advert to be played on there
are a few things you need to consider. You need to think about what radio
station attracts your target audience, how much money you are willing to spend
and how many times you would like your advert to be played per week.
There is quite a wide range of different adverts that a radio
station accepts and will also sponsor. The cost of developing the advert
including actors, speaking, music, sound effects and script writing usually
won’t cost more than 10% of the budget which is usually £2000 for larger, more
popular stations and around £250 for smaller stations. However you need to
think about if you require the use of a popular song in your advertisement, in
that case may cost up to £25,000 in licensing fees.
Here is an example of what you will see when looking for costs for playing your advert.
Some radio stations will offer you a 'bulk' offer where they play your advert a certain amount of times at certain points in the week.
